How effective are viral videos at driving traffic to web sites? Video clips are used to generate click-throughs and subscriptions. Videos ranging in length and promotional content placed on PornHub and xHamster for example. The Video specifies a URL, indicating that there’s a website that may be interesting or relevant to the viewer. A link is also provided on the same page as the video, which potentially drives traffic back to the main website. Most of the traffic you’ll get from adult tube sites is “watermark traffic” or “type-in” traffic. This is the traffic you’ll get by adding a text watermark with your website URL to your uploaded videos. This traffic has an excellent conversion ratio, usually 1:100! This means that 1 of every 100 visitors will pay to join your advertised website.
Videos now can be sorted into various categories. The intention is not to produce a professional-looking video that you’d expect from a professional agency, instead of in many instances, video clips are shot in an “amateurish” way and carry though a very ‘unprofessional’ image in their approach and production. Keep in mind that videos shot in HD or Ultra-HD tend to get more views nowadays.
This is done deliberately as a professional image would most definitely inhibit the viral potential of videos and set the videos apart from the ‘ordinary’ videos created by individuals on the web. A point worth mentioning is the fact that although promotional, viral videos normally do not contain a sales message, product placement or a sales pitch on a landing page. “Amateurish” is NOT low quality!
Note that entertaining or provocative videos can quickly become viral, being shared by tens or even hundreds of thousands of viewers, most of them connected through various online social networks.
However, it is important to understand the nature of the environment in which video clips are the most widely distributed and shared. If you simply add a video clip to your site or blog, and to PornHub, you will be taking advantage of only a small fraction of the opportunity that exists. Make sure you upload your videos to as many video sharing sites as possible, including low-traffic adult tube sites!
In the same way that you optimize your web sites and blogs for the major search engines like Google, Yahoo! and MSN, you also have to optimize the presentation of your video clips in order to be found through searches within social network community sites. Writing long and unique video titles and descriptions, adding only the relevant video tags, will maximize the exposure of your videos!